Marketing Strategist & Brand Leader

Timothy Farrell

10+ years turning brand strategy, campaigns, and audience data into measurable growth.

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Summary

Versatile and driven marketing professional with 10+ years of hands-on experience executing campaigns, managing CRM and fan-data programs, and driving measurable results. Managed advertising campaigns, media placements, community relations programming, creative service projects, and fan/customer engagement. Built and managed the full marketing lifecycle, from customer acquisition campaigns through retention and loyalty programs. Supported the achievements of multiple performance benchmarks, including a 30% year-over-year increase in sales and a 93% customer satisfaction rating. Skilled at using performance reporting and audience data to guide campaign decisions.

Experience

Nov 2024 – Jul 2025 Houston, TX

Director of Marketing

Houston Roughnecks (UFL)

Built and executed multi-channel marketing campaigns across digital, social, broadcast, and grassroots channels to drive sales and audience engagement in a competitive market.
Tracked campaign performance and sales data to optimize messaging, timing, and channel spend in real time.
Created content calendars, promotional materials, and community engagement programs to grow brand presence and local affinity.
Partnered with league marketing and digital teams to align campaign messaging, creative assets, and reporting standards.

Mar 2020 – Nov 2024 Bridgeport, CT

Vice President of Marketing

Bridgeport Islanders

Built and executed marketing, advertising, and promotional campaigns for the organization and its AHL arena, driving a 30% year-over-year increase in ticket sales through data-informed campaign optimization.
Managed CRM and customer-database programs supporting renewal and group-sales outreach, contributing to a 93% customer satisfaction rating.
Led the full rebrand of the Bridgeport Sound Tigers to the Bridgeport Islanders (2021), coordinating creative development, brand guidelines, and launch communications across digital and print channels.
Managed the Total Mortgage Arena rebrand (2022) end-to-end — signage, brand assets, vendor coordination, and stakeholder communications from concept through launch.
Built and executed retail marketing campaigns supporting the launch and promotion of an e-commerce platform.
Provided gameday presentation and customer-experience consulting for a professional women's hockey league franchise, contributing campaign and engagement recommendations.

May 2019 – Mar 2020 Bridgeport, CT

Director of Marketing

OVG Facilities

Built marketing plans and promotional campaigns for arena events, concerts, and shows, coordinating timelines, creative assets, and channel mix.
Executed media buys and promotional placements for high-profile touring acts, tracking performance against sales targets.
Coordinated with tour managers, media partners, and local vendors to maximize event exposure and sales.

Sep 2017 – May 2019 Cromwell, CT

Marketing Manager

PGA TOUR (TPC River Highlands)

Managed digital marketing campaigns and promotional programming for club events, tracking engagement and registration metrics.
Supported tournament marketing and ticketing strategy for a PGA TOUR event, coordinating with sales and operations teams on sales-pacing reporting.

Jun 2013 – Aug 2015 Kansas City, MO

Marketing Coordinator

Kansas City Chiefs

Supported training-camp marketing and gameday operations, executing on-site activations and fan-engagement programs.
Led street-team marketing efforts and in-person promotional activations across the Kansas City region.

Case Studies

Full organizational rebrand

Bridgeport Sound Tigers → Bridgeport Islanders Rebrand

Led the complete rebrand of the Bridgeport Sound Tigers to the Bridgeport Islanders, coordinating creative development, brand guidelines, and launch communications across every digital and print channel. Managed stakeholder alignment across ownership, league partners, and the local market to ensure a unified launch moment. Included retail management & e-commerce launch for merchandise and team apparel.

Brand Strategy Creative Direction Stakeholder Management Retail e-commerce

Data Reporting & Marketing Analytics

Lifecycle Marketing Dashboard

Full-funnel lifecycle marketing dashboard built in Looker Studio, modeling the awareness-to-renewal reporting structure used in professional sports ticket sales, specifically for the Houston Roughnecks football team. Includes blended campaign, channel, and CRM data to surface ROAS, funnel conversion, and email performance. Built using sample illustrative data to protect confidentiality.

Dashboard Reporting Data Studio Lifecycle Marketing Analytics

View more →

Areas of Focus

Strategy & Brand

Brand Strategy & Rebrand Management
Marketing Campaign Strategy
Cross-Functional & Vendor Collaboration
Project & Event Management

Campaigns & Channels

Digital, Social & E-commerce Marketing
Budget & Media Buy Management
Community & Field Marketing
Content Calendars & Creative Direction

Data & CRM

Performance Reporting & Analytics
CRM & Customer Database Management
Sales-Pacing & Renewal Reporting
Data-Informed Campaign Optimization

Software & Tools

Hootsuite, Sprout Social, Buffer
Monday.com, Asana, Basecamp, Wrike, Trello, Todoist, Formstack, Jotform, Airtable, Slack
Salesforce CRM, Microsoft Dynamics, HubSpot, Archtics, Ticketmaster, TM1
Adobe Creative Cloud (Photoshop, Lightroom, Audition), Canva, Figma
Wordpress, Shopify, eBay, Substack
Mailchimp, Constant Contact, Salesforce MC, HubSpot Marketing
Google Ads, Meta Ads, MNTN, Amazon Ads, DSP, Local TV/Radio, OOH
Google Analytics, Google Search Console

Education

B.S., Sport Management

Post University — 2014

Summa Cum Laude

Inbound Marketing Certification

HubSpot Academy — 2026

Email Marketing Certification

HubSpot Academy — 2026

Google Ads Search Professional Certification

Google — 2026

Get in touch

timothydfarrell@gmail.com

Phone

860-483-0061

linkedin.com/in/timothydfarrell

Location

Thomaston, CT